50 Milk Street, 19th Floor
Boston, MA 02109
1611 Telegraph Ave, Suite 1550
Oakland, CA 94612
RunKeeper first came to us to talk about building a website, but we thought it could be more than that.
Apple had just announced that an App Store was on its way. We suggested that a possible launch strategy should include a mobile app. How could we help RunKeeper set themselves apart?
We knew about the upcoming iPhone 3G launch and the likelihood that it would include GPS, rather than the WiFi triangulation of the original iPhone. We decided to make a calculated risk and build the first app that would work with GPS.
To date, more than 38 million people train with RunKeeper. It was featured by Time Magazine as one of the top apps of 2009, and it continues to be at the top of its category in Lifestyle and Fitness today.
When the app launched, it was an instant hit with runners who were looking for a replacement for their activity-specific devices, and for casual runners and bikers hungry for data about their workouts. With the iPhone app’s success, we began work on the Android version, solving many of the same problems and a number of new ones posed by a brand new platform.
The user growth and demand uncovered a lot of potential for new features and technologies.