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Work / Rue La La

Flipping Mobile Shopping on its Head

Rue La La wanted a local team in the Boston area to build an Android version of its app. What’s more, the work had to be done on an aggressive two-month timeline, just in time for back-to-school shopping season. We did it, and fans rejoiced.

Rue La La Lollipop

The Challenge

Rue La La is a fashion leader in the highly competitive private sale space.

Every day, hundreds of thousands of shoppers storm virtual boutique doors when they open at precisely 11 AM. The company’s mobile shopping experience is key to a business built around can’t-miss-it buzz.

3 black Android phones show shopping and checkout experience.

The Build

Initially, Raizlabs was engaged to design and build an Android app to complete Rue La La’s mobile experience.

Once we were finished, the bar was set so high that Rue La La signed Raizlabs on to maintain and update its entire app portfolio for iPhone, iPad and Android. Including providing ongoing consultation on mobile marketplace trends, App Store insights and user analytics.

A white iPad shows the Rue La La home screen.
Allison Grinberg-Funes
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The Outcome

Raizlabs involvement in the project proved to be a success for Rue La La's business.

The new app dramatically improved mobile shopping performance and conversions across the platform, resulting in hundreds of millions of dollars in revenue into the new mobile business unit. In addition to a substantial increase in mobile sales, the Rue La La apps received award recognition and features in both the Apple and Google marketplaces.


Achievements
  • Grew Rue La La mobile sales substantially.
  • Featured by Apple in the iTunes App Store. Twice.
  • Featured by Google as a Google Wallet launch partner at its annual Google I/O conference.
  • Awarded “2011 Best Mobile Shopping App” by Mobile Marketing Association.
  • Awarded “2012 Mobile Merchandiser of the Year” by Mobile Commerce Daily.
Woman with Shopping Bags

Key Takeaway

Shopping Bag is Always a Swipe Away

We designed and implemented the “sidecart” for Rue La La iPad. This innovative cart always lived just off screen and could be navigated to quickly and easily by either swiping or tapping the shopping bag icon. We made the checkout process as easy as “Add to Bag” and “Place Order.”

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