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Work / Ovia

Using Technology to Make Pregnancy Smarter

Ovia Health uses data, technology and the expertise of Harvard scientists to help couples conceive faster and have healthy pregnancies.

The Challenge

Ovia Health had great success with their Fertility iPhone app.

Ovia Health wanted to extend their tracking service into pregnancy to continue their app’s success. The company contacted Raizlabs for its second offering: The Ovia Pregnancy app.

Ovia app screens showcasing metrics like mood, medications, kick counter, and more.

The Build

Raizlabs built a native iPhone personal health tracking app that makes it easy for users to log and track their symptoms and experiences during pregnancy.

We designed charts and graphs that enable mothers to visualize their progress.

Ovia Health App Screens featuring metrics for kicks, weight, blood pressure, sleep, and nutrition.

The Outcome

The new app continues Ovia Health’s mission to collect personal health data and offer each expectant mother greater insight into her particular pregnancy.

In addition to showing mothers how they are progressing against their goals, the data that the app collects could also help pinpoint potential health issues that may arise in a child’s life.

2 tiny green baby shoes.

Key Takeaway

Impacting 40% of Pregnancies in the United States

Since it’s launch, the Ovia app has helped inform 40% of pregnant women in the United States. Ovia provides real time, pertinent pregnancy health feedback based on the user’s logging of daily factors such as sleep, weight, nutrition, activity, symptoms and moods. Expectant mothers can read curated content based on their condition and receive alerts in the event of health risks.

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