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Work / Macy’s

The World’s Largest Store

Macy’s, Inc. approached Raizlabs to create an extraordinary mobile app to highlight the experience of their flagship store, Macy’s Herald Square in New York City.

The Challenge

We designed and developed a dynamic app.

The vision was to create a product that would deliver Macy’s consumers an immersive retail and in-store experience. We wanted users to be able to have an interactive shopping experience on iPhone, iPad, and Android and set out to accomplish this goal.

The Macy's iPhone app shows a 25% off discount code on a white iPhone.

The Build

The Raizlabs engineering team created a custom content management system, allowing Macy’s to increase customer engagement.

With the custom content management system, Macy’s could share and display features such as store events, restaurant menus, indoor maps, and store offers. As the first mobile development company to partner with Meridian, an indoor mapping technology, we were also able to offer in-store, turn-by-turn navigation maps to further uncomplicate the customer experience.

Allison Grinberg-Funes
Using Tech to Change the Shopping Experience
When was the last time you went shopping? Really think about it. What did you buy? How long did it take you to make a purchase? Are you satisfied with what you bought? Raizlabs recently competed in Virtual2Reality Innovation Challenge powered...

The Outcome

For the holidays, we also brought their timeless Santaland tradition into the new century with a reservation system for holiday visitors.

We built the Express Pass system within the Macy’s mobile app and also for in-store kiosks on dedicated iPads, to allow the ability for customers to skip the line by booking their Macy’s Herald Square Santaland visit ahead of time. Raizlabs worked with Macy’s to make their experience available to as wide an audience as possible, including both iOS and Android. With the same feature set and indoor mapping across platforms, no one was left out of the magic that is Macy’s Herald Square.


Technology + Services
  • Ideation and mobile strategy
  • iPhone, iPad and Android design and development
  • Custom content management system
  • Indoor turn-by-turn mapping navigation
  • Santaland Express Pass Reservation System for mobile and kiosk
A black iPhone and iPad show the Macy's app Santa reservation page.
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