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Work / Bloomingdale’s

Helping Bloomingdale’s Grow a Mobile Audience

Bloomingdale’s, a division of Macy’s Inc., approached Raizlabs to create a mobile application for their flagship New York City store at 59th St. and Lexington Ave.

The Challenge

How can America's only nationwide, full-line, upscale department store not have an app?

Bloomingdale’s sought an extraordinary tool to highlight the full experience of shopping at its most well-known location. We were up for the challenge.

Bloomingdale's Black  iPhone Bloomingdale's Map Screens

The Build

Raizlabs built a custom content management system so that Bloomingdale’s could share and display features including restaurant menus, indoor maps, and fashion picks.

In putting together a mobile strategy, we identified features that were both practical (shopping lists, directories) and fantastical (augmented reality viewer for holiday window displays).

A Black iPhone shows Bloomingdale's Search Screen with the icons magnified.
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The Outcome

Mirroring the store’s iconic elevators, the app shows floor maps that are searchable down to department and brand name.

Customers can also find a list of store restaurants, menus and hours, as well as store-wide offers and events.

Technology + Services
  • Ideation and mobile strategy
  • iPhone and Android development and design
  • Custom content management system
  • Social media integration
  • Push notifications
  • Add and edit shopping list feature
  • Indoor mapping
Bloomingdale's Phone App Screens
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