50 Milk Street, 19th Floor
Boston, MA 02109
1611 Telegraph Ave, Suite 1550
Oakland, CA 94612
Bloomingdale’s, a division of Macy’s Inc., approached Raizlabs to create a mobile application for their flagship New York City store at 59th St. and Lexington Ave.
Bloomingdale’s sought an extraordinary tool to highlight the full experience of shopping at its most well-known location. We were up for the challenge.
In putting together a mobile strategy, we identified features that were both practical (shopping lists, directories) and fantastical (augmented reality viewer for holiday window displays).
Customers can also find a list of store restaurants, menus and hours, as well as store-wide offers and events.