50 Milk Street, 19th Floor
Boston, MA 02109
1611 Telegraph Ave, Suite 1550
Oakland, CA 94612
When Benjamin Moore needed to refresh their approach to mobile, they called on Raizlabs to develop a series of color applications.
To do this, we first had to produce a new color tool for painting professionals in the painting field.
We also worked with the company’s color scientists on the app’s technology for color harmonies, and then we rebuilt Color Capture from scratch. This work informed the ProConnection project, but we wanted to take a very different approach when we set out to design the professional tool.
ProConnection gives professional painters a tool that they can use on the job, with access to the best tools and data available. The app allows them to track not only the colors they are using, but also the relative humidity of their clients’ locations and the square feet of paint needed. They can also keep track of the overall job, with its many rooms, locations and colors.
We launched the revamped Color Capture app on iPhone, iPad, and Android to rave reviews, winning public acclaim and the industry MOBI award for innovation. The ensuing ProConnection app was likewise a hit with painting professionals, offering Benjamin Moore a two-pronged boost in mobile engagement across its entire customer base.