Founded in 1973, New York-based B&H Photo is the largest, non-chain photo and video equipment store in the United States.
With B&H Photo available on iPad, iPhone, and Android, Raizlabs created a shopping tool that took advantage of each mobile platform. From dynamic animations on iOS to flexible payment options like Google Wallet on Android, the B&H Photo app brings new resources for working professionals in the field, or for those who prefer mobility.
The app offers a number of convenient payment options, including B&H Secure Checkout, PayPal Checkout, and Google Wallet Checkout. We were able to incorporate all of these payment options with a never before done checkout flow – swipe-to-checkout! Simply swiping up advances you through the checkout experience. Allowing you to add shipping methods, payment methods, or even pick up in store all in a very fluid and linear checkout experience.
Photo and video professionals around the world can now turn to this app to find what they need, read reviews, compare technical specs and make a mobile e-commerce purchase.
When visiting the B&H Superstore, we were amazed by the delivery system they had in store. Equipment whizzing by above our heads on its way to shoppers seemed like a great metaphor for mobile ordering. We added in an animation depicting the delivery method in the Superstore. Our design brings a small piece of the B&H physical experience to every shopper in the app.
