Archive: September, 2009

Apple’s Secret

Apple is generally great at keeping secrets. They love to break the news and wow the audience. They are amazing at this and control the media experience with precision. The process starts with the invitation, carefully crafted with just a hint of what’s to come.  It has the exact effect that Apple wants. Everyone is […]

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How NOT to write an NDA

I used to think that a Non-Disclosure-Agreement (NDA) was a useful tool in business. I’ve now decided it’s a wedge that gets in the way of progress and conversations. A typical scenario is between someone with an idea and someone who’s in the position to help fullfil that idea. This can be a VC with money, […]

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