An Idea Turned Into Reality
During their time together at MIT’s Media Lab, Glassy Media’s Jennifer Hollett and Dan Siegel had taken note of the rise in people using a “second screen”—tablets, laptops, or smartphones—while they watch television. In February of 2012, the pair began work on a way to harness the trend for the upcoming election season, and they approached Raizlabs to aid them in developing an app.
On the day it launched, the Super PAC app reached #1 in the App Store’s News category, and it eventually broke the top 100 overall for free apps. It also received praise from press outlets such as ABC News, CNN, Mashable, Mother Jones and Forbes. Additionally, Super PAC partnered with Newsweek and The Daily Beast to bring the app’s ad tracking data to visitors’ desktops.
Big Data for a Big Impact
Utilizing audio fingerprinting technology, the application logged:
- 119,815 user sessions.
- 50,014 claims explored from over 1,000 ads.
- 38,351 ad ratings.
- Representation from 122 countries.
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