Tag: Augmented Reality

The Business Value of Apple’s ARKit

In the next few months, Apple will release two technologies that are likely to have a sizable impact on a number of industries. The first is the new iPhone, and while much has and will be speculated on it,  this post isn’t about that (but stay tuned because we’re bound to comment on it). The […]

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Illustrated image of FaceID on iPhone X with woman's face and icons around the phone

The iPhone X Release Lays Groundwork for Insights into Consumer Behavior  

The iPhone X Release Lays Groundwork for Insights into Consumer Behavior   This year’s Apple September event highlighted products for its holiday season. Each year Apple announces new products scheduled to hit shelves during the holiday season and uses the opportunity to get consumers and industry professionals excited for the progress in innovation that they’ve […]

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Practical Applications of AR and VR

Practical Applications of Augmented and Virtual Reality

The number of people who have access to various forms of AR/VR applications is growing fast and the possible uses of this technology for brands is mind-boggling. It’s also why this point in time is so important. Several years from now, interacting with AR/VR experiences will be as commonplace as text messaging, social networking, and […]

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