Author: sarahstrauss

Are You Prepared for the Experience Economy?

The Experience Economy is here and with it, a new norm for advertisers. Companies of all sizes (and within all industries) must understand the expectations of consumers and how technology can better influence their brand interactions. Head over to Rightpoint to read the full blog written by Sergio Ortiz, Creative Director at Rightpoint. Do you have a […]

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digital empathy

Improving Customer Loyalty in Healthcare with Digital Empathy

Disruption is taking place in every industry. Manufacturing, business, financial services, and — yup — healthcare all stand poised for innovative disruption inside the next 24 to 36 months. With all this change, loyalty is the new opportunity for healthcare providers, and the only way to improve healthcare customer loyalty is with digital empathy. We invite you to […]

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humanity

What’s Going to Save You From the Robots?

Written by Pernilla Peterson, Associate Creative Director at Rightpoint. You can follow Pernilla on Twitter. What will save you from the robots? Turns out it’s that art degree, creativity, and emotional intelligence. While no doubt STEM is a worthy endeavor and you won’t hear me discourage my kids from taking coding classes in school, technology without […]

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Practical Applications of AR and VR

Practical Applications of Augmented and Virtual Reality

The number of people who have access to various forms of AR/VR applications is growing fast and the possible uses of this technology for brands is mind-boggling. It’s also why this point in time is so important. Several years from now, interacting with AR/VR experiences will be as commonplace as text messaging, social networking, and […]

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CX overhaul

CX Overhaul: How to Make it to the Next Frontier

You hear over and over again that this is the Experience Economy – customers are now demanding seamless experiences with your digital properties. They expect your site and apps to immediately know who they are and what they are looking for. The customer experience needs to be intuitive and powerful, but it can’t involve more […]

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