Author: Justin Kaufman

tools on wooden work bench as metaphor for native tools

What is Native and How Does it Benefit Your Mobile App?

Building an app? Deciding whether or not to write “native” code will be the first technical choice you make. This single decision affects everything that follows, from whom you can hire to customer satisfaction to first-year revenue. It’s not always crystal-clear what tech teams mean when discussing native and since we often get asked to […]

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man with VR headset looking up, with yellow background

Immersive Digital Experiences: a 360 degree perspective

Virtual reality (VR) has arrived. According to Gartner’s theory of technology hype cycles, virtual reality has entered the mainstream and is here to stay. VR has found broad applicability in domains ranging from games and entertainment to professional training and health and wellness. The news is tough to miss– this year, Facebook released its first virtual […]

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