During the presidential race we were able to work on an exciting project to help bring transparency to the onslaught of presidential ads. The SuperPacApp allowed users to audio sample political ads and learn the truth. Here’s a round up of just some of the press the app received:
- ABC News: The Shazam of Political Ads
- CNN: A Free Pants on Fire Political Ad App
- Mashable: Who’s behind the political Ad?
- Mother Jones: App Rates 2012’s Most Loved and Hated Attack Ads
- Knight Blog: How super were Super PACs this presidential race?
- Forbes: Is that Ad Super Pac Backed
- Something’s Brewing: Super PAC App: Who Lies Most?
In total, the app logged 119,815 user sessions with 50,014 claims explored. Additionally, 38,351 ad ratings were tallied. 122 countries were represented in usage of the app. The application also partnered with Newsweek and The Daily Beast to bring the app’s ad tracking data to visitor’s desktops.
To continue the transparency the data and source code for the project has been made available for download on SuperPacApp.org