In 2009 I wrote that the Kindle experience was terrible and that they needed something better, in color and awesome.  Now, two years later the Kindle Fire could be just that device.

I was quoted in the Boston Herald yesterday but I think the new pricing announced really underscores the importance of this device.  At $199 this isn’t just a tablet competitor this is a low cost competitor from a company that has the content stack to make it profitable.

Amazon has books, music, videos and apps. There’s only one other company with a similar content stack and it’s not Google, Microsoft or Facebook.